Author(s):

D Prabha and R Arunachalam

Abstract: Mobile phone is a welcoming technology in the field of agriculture. Mobile phone is very useful to communicating agriculture message to timely and required languages. Mobile phone-based extension allows us to tackle many problems associated with traditional extension. Mobile phone is low cost and timely delivery information. A study was conducted at Coimbatore district of Tamil Nadu to understand the utilization pattern of the mobile agro advisory services offered by the public extension system. Here the agro advisories offered by the e-Extension centre of Tamil Nadu Agricultural University was selected. A sample of 200 respondents was selected by employing proportionate random sampling method. Results of the survey showed that personal changes, farm improvement / development, technology changes and social changes are increased as results of mobile agro advisory service. With regard to the economic level changes, farmer experienced only a very little impact on the economic wellbeing.

Pages: 719-721  |  998 Views  242 Downloads

Download (439KB)