Author(s):

Ramesh P, Santha Govind and D Vengatesan

Abstract: Agricultural extension is now recognized as an essential mechanism for transferring technologies and advice as an input into modern farming. Advancement of government policies and effectiveness of the extension methods play a major role in designing the extension approach to be followed in the transfer of technology. The function of agricultural extension remains the transfer of technologies through the combination of educational and communication methodologies and group technologies in promoting agriculture. In India number of extension agencies under various sectors like, government, quasi-government, private, NGO etc. were involved in the transfer of sugarcane technologies. This calls for the study of on various extension systems which are engaged in the transfer of sugarcane technologies. So, far no systematic study has been conducted in this area. Hence, it was felt very much necessary to study the relationship between characteristics of respondents and their perceived effectiveness of extension services. The study was undertaken to assess the attributes, perception, client satisfaction and effectiveness of transfer of sugarcane technologies and also to assess the constraints faced by the respondents in the transfer of sugarcane technologies. The study was carried out in 12 selected villages from six blocks of Cuddalore district. A total number of 240 farmers were selected as respondents using proportionate random sampling and they were the clients of both quasi-government and private extension agencies. Out of 240 respondents, 120 respondents were selected from the registered sugarcane farmers of M.R.K. Co-operative Sugar factory, Sethiathope and they were considered as the respondents of private extension agency. Out of fourteen characteristics considered for the study, three variables viz., educational status, scientific orientation and information source utilization had shown positive and significant association with the perceived effectiveness of private extension service at one per cent level of probability. The variables <em>viz</em>., experience in sugarcane cultivation, training received, extension agency contact and innovativeness also had significant association at five per cent level of probability.

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