Author(s):

Pramod Prabhakar and MK Bharti

Abstract: Dairy sector plays an important role in India’s socio-economic development, and constitutes an important segment of the rural economy. Clean milk production is one of the most important aspects in enhancing the quality of milk. It is important to know farmers' perception about it. With this view, present study was undertaken with the objective of understanding perception of dairy farmers about clean milk production. The study was conducted in nine villages of Saharsa district of Bihar state. A total of 225 respondents were interviewed. Perceptions of the farmers regarding family manpower involved in dairy farming, personnel involved in milking, dairy income, intention to produce clean milk, price dependence for following clean milk production, reasons for following cleanliness measures in milk production, sale price received for milk and satisfaction for the price they received for milk were studied. Most of the dairy farmers expressed their willingness to follow clean milk production measures. Further, most of them were ready to follow such measures even if they were not paid more prices for milk. Farmers practiced clean milk production measures mainly to follow regulations at the dairy cooperative society followed by to avoid spoilage of milk. Milking was mainly a domain of men. Dairy farmers largely neglected impact of cleanliness on animals' udder and health. For over 80% farmers, dairy farming provided a moderate income as portion of their total family income. Majority of the producers were not satisfied with price they were getting for milk. Hence, the study recommends, requisite facilities and guidelines from the agencies concerned are needed to be provided to the dairy farmers to adopt clean milk production practices. Proper education to the farmers regarding importance of clean milk production from health, marketing and animal health point of views needs to be given. The study also suggests offering satisfactory price for milk to hasten the process of adoption of clean milk production practices by the dairy farmers.

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