Author(s):

Kirti, Basavaprabhu Jirli and Pankaj Kumar Mandal

Abstract: The rural poverty situation in India is highly complex and greatly differentiated by geography, demography and social class. Nearly 60 percent of the rural poor households are concentrated in the states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Orissa, Rajasthan and Uttar Pradesh. These states lag behind several others not only in terms of per capita income but also in human development outcomes. Reducing rural poverty is not simple. Policies and programmes necessarily rest on assumptions about how people live, what they need, and how they will respond to new incentives, regulations and opportunities. Programmes directly targeting poor families and supporting their livelihoods promotion hold a major promise to trigger pro-poor growth. Jeevika is an ambitious project for the alleviation of poverty in the State. The objective of the project is to provide right & equal opportunities for livelihoods for rural community especially poor. The study revealed 128 respondents were satisfied with Jeevika and 32 respondents were not satisfied with Jeevika. 78.1% respondents were satisfied with Jeevika as they considered it to be more flexible, 97 respondents (75.8%) considered it to be more profitable, 107 respondents (83.6%) considered it as more supportive and 100 respondents (78.1%) considered it to be more income generative as measure for satisfaction

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