Author(s):

Ajay Kumar Tripathi and Dr. JP Singh

Abstract: The analysis reveals under cost of cultivation of wheat, maximum cost was incurred on machinery expenses. Per hectare gross income and net returns decreased with increase in farm size except small farms. Three chief marketing channels were identified i.e. channel-I: Producer-Consumer, channel —II: Producer- Village trader- Retailer - Consumer and channel- III: Producer- Village trader- Wholesaler- Retailer- Consumer. The producer’s share in consumer’s rupee encountered were 98.99 per cent, 90.07 per cent and 73.89 per cent under Channel-I, Channel-II and Channel-III, respectively.

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