Author(s):

Mouneshwari R Kammar, Arjun R Sulagitti and Angadi SC

Abstract: This study aims to explore the opportunities which encourages people to become entrepreneurs using the existing resource with hand holding in terms of packaging and labeling. Due to price fluctuation and glut in the market, poor shelf life, low price farmers face problems in getting the sustained income from the farms. Hence in order to assure with sustained income and enhance the marketability of the produce, entrepreneurship development programmes were planned and approval was sought in the annual action plan of KVKs. The data presented in this paper is the results of two entrepreneurship Development programmes (EDP) sanctioned to KVK Bagalkote, one on value addition to millets and another on value addition to Jaggery during 2017-18 and 2018-19 respectively. First EDP was on millets where in twelve women from an SHG and an NGO by name Future Greens were trained by the KVK to prepare the pedha (a value added product from foxtail millet). This value added product from foxtail millet was released under the brand name Krishi Dhara Navane Peda. Apart from Krishi Dhara, a brand name issued by KVK, FSSAI certificate was also obtained and products were sold with this license number. The product was standardized, evaluated for its organoleptic characters and cost benefit analysis. This product is and is sold in an outlet by name Simply Satwik by the NGO. Another EDP on value addition to jaggery in terms of packing and labeling. Similar to Navane Pedha FSSAI number and Krishi Dhare label were also provided to an entrepreneur who is involved in solid and granular jaggery preparation. The economic analysis of both the products revealed that, technical guidance for the value addition with university brand (Krishi Dhare) enhanced the value of the product to the tune of 20% in jaggery and doubled the profit in millets. The quantity of sale after packaging and labelling increased to five times in jaggery and two times in millets.

Pages: 1030-1032  |  1140 Views  490 Downloads

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