Author(s):

Alok Kumar, Dhananjay Kumar, Rahul Jain and Rishi Kumar Dwivedi

Abstract: Agriculture prolong to be the most essential sector of the Indian economy and agriculture is a more or less a obligation for livelihood of millions of farmers. Extension plays an imperative role by bridging the gap between research stations and farmers field. The present study was conducted to explore the effect of mobile phone based extension services on adoption behaviour of farmer. The descriptive research design has been used by the researcher. Data were collected through personal interview schedule. Two hundred respondents were selected through the purposive sampling from Bihta and Bikram block of Patna region of Bihar. For the dissemination of information through mobile phones, mobile apps and through social media. It was observed that maximum number of respondents (youth) use mobile phones to get real time assistance from kisan call centre and Kisan Subhidha app and others for the current and update information of agriculture.

Pages: 2153-2157  |  658 Views  234 Downloads

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