Author(s):

Ayush Kumar Pathak and Tara Charan Singh

Abstract: Pesticides Industry is one of the significant inputs in Indian agriculture sectors. There are numerous types of pesticides use in paddy crop at different stages. But when it comes to herbicides many companies introduce their products in the market. The uses of herbicides are various in nature like Pre-Emergence and Post-Emergence. But in the study area farmers prefer Post-Emergence as their key herbicides in paddy crop to eliminate weeds for plant growth and to get maximum yield. Most of the farmers have mixed level of awareness on the basis of price, availability and quality respectively, because of lack of awareness and proper promotion. The study was done to understand the awareness tactics used by Bayer Crop Science Ltd. for promoting its well-known herbicides named “Adora” among the farmer in Fatehpur District of Uttar Pradesh.

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