Author(s):

Shivani Dechamma, Govinda Gowda V and Shanabhoga MB

Abstract: The different information and communication technology (ICT) gadgets like television, e-Krishi Agri- portal and multimedia DVDs are used for the intervention/ treatment for dissemination of knowledge on tomato crop production practices. ICT provides an avenue to reach more farmers provided they are e-literate. Today’s buzz word is “e” / electronic. So it is inevitable to practice e- Agriculture. The “Before and After” research design was employed for conducting the study. The present study was conducted in Bangalore rural district of Karnataka state. Hoskote taluk was purposively selected for the study where tomato is extensively cultivated. The total sample constitute to 90 from three villages. The study reveals that the farmers of young aged group (45.6%) were enthusiastic and have more work efficiency. It is found that a considerable percentage (46.7%) of the tomato growers were medium cosmopolite in nature. Nearly half (42.2%) of the respondents had medium scientific orientation towards farming. The farmers were found to have a medium level (46.7%) of achievement motivation because of their risk-taking capability, field visits, demonstrations and guidance by field officers. This is reflected in their practices to achieve higher economic performance and obtain a sustainable yield. All we need to do is exploit the resources of ICT and intertwine it with yield of crops, thereby enhancing quality and quantity of crops in India. The extension organizations all over the country are engaged in designing new methods of communication and information dissemination to reach the farmer at a faster rate.

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