Author(s):

Dr. V Anandhi, Dr. P Vennila, Dr. R Premavathi and Dr. J Venkata Pirabu

Abstract: India is among the countries with the highest prevalence of anaemia in the world which need to be addressed in a life cycle approach. Anaemia is a major health problem affecting 53% of women (15-49 years) and 22.7% of men in India as per NFHS-4. Iron Deficiency Anaemia (IDA) is a common one across all age groups, but the highest and more vulnerable among young children and during different life cycles of women (adolescent girls, pregnant and lactating women). Iron deficiency impairs growth, cognitive development and immune function. Digital communication network play a vital role to implicate the ideas of the Moringa embedded products in a effective networking, communication and accessibility through this app, a larger chunk of populace are made aware of the significance of nutritional and food security for women and children. The technology is disseminated to the rural Women through Capacity Building on the usage of Mobile Apps on Nutri dense Moringa Products. This app would provide a wider platform for a high range of remote audiences to get the benefits in a raid and immediate way. Downloading and the usage will be worthy attempt to bring this innovative technology to the fore.

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