Author(s):

Jayati Singh

Abstract: Today India is passing through the phase of communication revolution, which has brought about a significant growth of media in mass communication. It has become an important part of development initiatives in health, nutrition, agriculture, family planning, education, community economy and world empowerment. This present study aims to focus on agricultural development with the emergence of the new communication technology. The main objective of the study is to analyze the knowledge level and utilization pattern of ICT tools for agricultural development. The study is being undertaken to know how agriculture development is possible through an effective communication tools that is ICT (Information and Communication Technology). The study was carried in Ikauna Block of Shrawasti District of Uttar Pradesh. Out of 81 villages in Ikauna block, eight villages were selected purposively and equal numbers of users and non- users among 120 farmers were selected randomly from the list of ICT users and non-users group. Data was collected by using pre-tested schedule and analyzed using appropriate statistical tools. Majority of Users (66.67%) had medium level of usage for agricultural information followed by high usage (18.33%) to low usage (15.00%). It is concluded from the study that usage of ICT tools in agriculture helps the farming community to raise their socio- economic status and also provide relevant and useful information. Lack of funds and lack of training are major constraints encountered by users. Hence, government should take more steps to minimize it and create more awareness about ICT tools regarding agricultural information.

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