Dr. Vishnukant S. Tekale, Buddhabhushan D Tayade and Dr. Vidya V. Tayde

The study on communication behaviour of Agriculture Assistants in transfer of agricultural technology was conducted in Nagpur district of Maharashtra state by employing exploratory design of social research was used with 90 Agriculture Assistants from state department of agriculture. The data were collected with the help of a well-structured and pretested interview schedule. The findings were revealed that nearly half the respondents (48.89%) belonged to the medium category of communication behaviour, followed by 30.00 per cent were belonged to low category of communication behaviour and 21.11 per cent respondents were found in high category of communication behaviour respectively. In communication behaviour of Agriculture Assistants in transfer of agricultural technology majority of respondent 51.11 per cent information seeking behavior, Information processing behaviour of respondents 56.66 per cent and 55.55 per cent information transfer behavior respectively. The problems faced by agriculture assistants in communication of agriculture technology like lack of interest of farmers in participation of extension programme, political interference in extension activities, non-availability of vehicle (46.66%), lack of communication media (40.00%) and lack of Administrative training programme. It is need to be provided all the physical facilities for increasing communication behavior by providing training to them time to time and by organizing of some motivational programme to farmers for enhancing their communication behavior. So that communication gap will be filled.

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