Dr. BN Pawar and Dr. MN Waghmare

India has a long tradition of floriculture production. The social and economic aspects of flower growing were, however, recognized much later. With changing life styles and increased urban affluence, floriculture has assumed a definite commercial status in recent times. Cut flowers either cultivated in open filed or in a protected environmental condition such as greenhouses. Among the different colours of cut roses, red coloured roses have maximum demand all over the world. The study was conducted at Talegaon Floriculture Park Pune. In all 25 functional and export oriented units were studied. The study brought out that, Passion, Bordo, Gold strike varieties of cut roses were having great demand in exports. Almost 84% cut roses producers have adopted the most of the post harvest management practices, There are two major marketing channels in study area for export of cut roses viz, Channel I – Producers- Exporter- Importer / Consumers and Channel II – Producers- Importer- Consumers. India should focus on the major markets like UK, Malaysia, New Zealand and Australia for exploring and capturing a major share in those markets as there is a vast potential for cut roses in future also. The export norms need to be assessed for finding the reasons for decline in share. The study suggested that cut roses producers should be made aware about the export specifications and the grading should be done as per the standards in scientific way with use of improved machineries to trap the more export markets with quality produce. Producers of Floriculture Park, Talegaon should adopt the concept of cluster farming in order to export the cut roses collectively and making the provisions for the common infrastructural facilities such as grading machines, cold storage with pre cooling chambers and refrigerated vans for transits. It is a need of time to strengthen producers association for export orientation scene. The efforts should be made to identify unexplored markets with higher potential for cut roses export in different countries and tie up them. The government should rectify the existing procedural formalities and re-appropriate as producer friendly. As the cut roses production is capital intensive business, the government should support the cut roses producers by providing requisite loan at affordable rate of interest.

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