Author(s):

Poonam Singh

Abstract: The present paper focuses on understanding of preferences and attitudes of adolescents towards female shampoo. The adolescents included were females of similar age group of 18-22 years. It was found that the adolescents in the four transected age group have a similar buying pattern, price and celebrity brand are two influencing the buyers preferences. The study was conducted through interview schedule reporting for the purchasing behaviours and satisfaction level. 43.3 percent women purchased clinic plus shampoo for use which acquire rank finish whereas 35.8 percent respondent purchased done and only 23.3 percent adolescents tried to purchased head and shoulder and lorial shampoo although 97.5 percent respondents were fully satisfied as for as refreshers after hair cleaning affair. All of the 85 percent adolescents like to purchase perfumed shampoo due to protection of hair falling.

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