Author(s):

KV Patil and VT Patel

Abstract: This study was conducted to know the utilization pattern of KMAS by the farmers of Banaskantha district of Gujarat state. A sample of 123 respondents was drawn using multistage sampling technique. Data collection was done with the help of structured schedule by personal interview of the respondents. Results regarding utilization pattern of KMAS indicated that more than three fourth of the farmers (75.60 percent) had utilized dairy farming related messages, followed by pest management (62.60 percent), disease management (60.98 percent) and weather information (58.54 percent) related messages. Cent percent farmers received the messages in text mode, followed by 70.73 percent reported that messages received were easy to understand, respondents reported that messages received were needful and timely (57.72 percent), reported that messages received were fully applicable (61.79 percent) whereas 56.10 percent read the message immediately after message received. Overall utilization pattern was found medium level among three fourth of the farmers (74.80 percent).

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