Author(s):

Lochan Das Banjare, AK Koshta and Devendra Som

Abstract: Study was conducted in 2015-16 in Bemetara district of Chhattisgarh state. We can found that the importance of promotion measures as their effect in rice seed marketing was given most importance field demonstration, visit to research plot, sample distribution, farmers meeting, jeep campaign. Study revealed that most of the farmers. Were unaware about promotion measures used in rice seed marketing such as field demonstration, sample distribution in dealers shop, farmers visit to research plots, slide show, television however they are much aware about some promotional measures such as jeep campaign, and farmers meeting.

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