Author(s):

VG Dhulgand, JM Deshmukh and SM Londhe

Abstract: The present study was conducted in Osmanabad, Nanded and Latur district were selected purposively having maximum area under gerbera cultivation. A list of gerbera growers was obtain from state agriculture officer of each selected district 40 gerbera growers were selected randomly from that list. Thus total 120 respondents were the sample of the study with objective to measure management orientation of gerbera growers. Majority of the gerbera growers faced the problem regarding the price fluctuation 88.33 per cent also the gerbera growers given the suggestion that sufficient water through irrigation 95.83 per cent.

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