Author(s):

Poonam Sharma, Mushtaq Ahmad Beigh and Kanchan Sandhu

Abstract: Crewel/staple embroidery locally known as Zalakadozi, is a priceless heritage crafts in Kashmir. An attempt was made to introduce this embroidery in form of crewel scenery due to its high demand, to reinvent the traditional motifs in to simpler designs which are less time consuming, to train the rural women and young girls in modifying the designs, to use more appropriate and acceptable colours and incorporations of trendy materials and metallic yarns into the traditional designs making the crewel embroidery more acceptable in the market. The study revealed that maximum trainees (45.4%) were satisfied for taking crewel scenery as an enterprise except for the cost of the frame with overall acceptability score of (1.0) that made product price higher. Rural women perceive crewel scenery as profitable venture for empowerment of rural women and girls in Kashmir.

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