Author(s):

Shruti Mohapatra, Upasana Mohapatra, Kimidi Sai Siri Chandana and Raj Kishore Mishra

Abstract: The present study was conducted to analyse efficiency in marketing of paddy crop in Nimapara block, Puri district of Odisha. The study revealed that average revenue as well as B:C ratio were found to be the highest for large farm followed by marginal followed by small farms. The gross ratio was highest for small farms followed by large farms and marginal farms. But in case of operating ratio it is highest in case of marginal farm followed y large farm followed by small farm. There was sub-optimal use of labour, machine, fertilizer and pesticide as MVP of individual input is greater than the individual unit price. Inclusion of high yielding potential paddy seeds, adequate capital provision, assurance of proper of medical aids, adequate market news and market intelligence and timely crop insurance can lead to improvement in marketing efficiency in paddy crop in Odisha.

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