Author(s):

Nayana Sharma and Dr. Ritu Singhvi

Abstract: A study on “constraints faced by shopkeepers while marketing organic food products in Udaipur city” was undertaken with objectives to examine practices adopted and constraints faced in marketing organic food products. The market survey was conducted in Udaipur city of Rajasthan state. The various strategy used by shopkeepers for promoting organic food products were online marketing, audio visual marketing, tele calling and sales promotion. The constraints always faced by shopkeepers in marketing organic food were irregular supply, high price of products and lack of consumer awareness with Mean Weighted Score calculated for each was 3.00.

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