Author(s):

Prangya Paramita Sahoo and KK Sarangi

Abstract: The present study entitled “Value Chain Analysis of Organic Turmeric in Kandhamal District of Odisha” was undertaken with the objectives to develop a conceptual model incorporating various stages in value chain of organic turmeric; to describe important marketing channels and actors involved; to estimate the costs and margins at different stages in value chain of organic turmeric and to identify constraints faced in turmeric marketing. Multistage purposive cum random sampling method was used for selection of respondents. The present study was carried out in Kandhamal district putting special emphasis on three blocks Daringbadi, Raikia, K. Nuagaon. From each block, four villages were selected purposefully. In all 120 Turmeric growers were selected. The analytical techniques viz. Descriptive analysis, SWOT analysis, Price spread analysis; Marketing Efficiency Index, Partial budgeting and Garrett’s ranking were used for the study. The asymmetricity in the information flow was clearly evident in the chain. It is observed that there were three marketing channels in the study area. Marketing efficiency of organic turmeric was found to be 0.66, 0.67 and 0.33 in channel-I, channel II and channel III respectively (using Acharya’s method). The analysis shows that channel II is more efficient among the three. Further, on constraints faced by farmers, traders and KASAM were sided and some policies were suggested to improve the livelihood of the small producers. The study highlights the importance of collective action of producers to obtain easy access to the international markets. Financial support to the producers not only helps them to increase productivity as well as to makes a way to come out of the clutches of the middlemen.

Pages: 1130-1137  |  4215 Views  3100 Downloads

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