Author(s):

Virendra Kumar Painkra, ML Sharma and MA Khan

Abstract: The study was conducted at 2015-18 in Chhattisgarh plains zone, whereas 320 respondents randomly selected for the getting information for adoption of rice varieties which was released by Indira Gandhi Krishi Vishwavidyalaya, Raipur (C.G.), there are a lot of rice varieties notified but only a small no. of rice varieties reached amongst field of farmers. Hundred per cent respondents gathered information from their friends about IGKV rice varieties. 98.13 per cent respondents collected information from RAEOs whereas only 13.13 per cent information collected from agriculture scientist. In plains Chhattisgarh, respondents started to use mass media also, they used farm magazine, television, radio, Kisan call center and internet also. Highest credibility 82.08 per cent scored for progressive farmers from personal localite and 92.86 per cent credibility noted for agriculture scientist and 92.04 per cent credibility observed for RAEOs amongst respondents from cosmopolitans. Hundred per cent credibility noted for Kisan call center amongst respondents from mass media group and less credibility observed for internet, because of all farmers didn’t well-educated and they had lack of knowledge about technology.

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