Author(s):

Nayana Sharma and Dr. Ritu Singhvi

Abstract: Food consumption practice is changing worldwide among the consumers and now they want to opt food which is free from synthetic chemicals, fertilizers, and pesticides, i.e., they want to consume for organic food which is not only sustainable for health but also environment- friendly. Organic products are not so much popular among consumers because of lower productivity of organic produce by farmers, which in result lead to the high market price of organic food. There is a need to create awareness about the advantages of organic food products among people and promote its use whereas on the other hand there is the foremost need to motivate the farmers to opt for organic farming. A study on consumer perception regarding organic food may add insight to emerging organic food industry in India and worldwide. The review of related literature in the area of the organic food market and consumer perception studied has provided many insights for the study. It has also provided direction in designing the present study. A number of researchers have identified the demand of organic food products worldwide and in India. Further the various factors that influence consumer perception of organic food products have also been identified. Some studies have also been undertaken preference, knowledge, and satisfaction regarding organic food products. Having reviewed several studies and having identified the gap, the investigator felt a foremost need to undertake the present investigation.

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