Author(s):

Dr. Mohit Sharma and Dr. Shaliendra Rajan

Abstract: Present study was undertaken keeping in view of exploring alternatives for boosting farmers’ income and letting them full realization from their product. Concept of Geographical Indicators has taken into consideration in this study by highlighting the facts regarding importance of geography in determining quality and other parameters in produce. Study has focused on fruits which are given geographical status and aiming for boosting farmers’ income. Conceptual framework of study is designed by referring to various past studies on economic, sociologic importance of Geographical Indicators (GIs) to the farming community as whole. Further, conclusions derived that beside having significant place belongings to farmers, direct marketing approach must taken into consideration with the emergence of e commerce. It is imperative to maintain quality standards at ground level with the implementation of good agricultural practices. Just being given GI status to a place does not ensure everything to growers to that area, however, different measures such as providing online platform, basis for implementation of good agricultural practices is the need of hour.

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