Author(s):

Yesdhanulla S and Aparna B

Abstract: Tomato is the world’s largest vegetable crop after potato and sweet potato, but it tops the list of canned vegetables. In India, tomato is grown over an area of 777.5 thousand hectare with annual production of 1, 82, 86.4, 000 million tonnes The states producing maximum amount of vegetables are Orissa, Utter Pradesh, Andhra Pradesh, Bihar, West Bengal, Karnataka and Kerala. Tomato is one of the most important vegetable crop grown in the country. In Andhra Pradesh, Chittoor district ranks first in the production of tomato with an area of 16320 hectare and production of 13000 Million tonnes next to Prakasham, Vishakhapatnam, Kadapa and Anantapuram during 2015-16. This district was purposively selected for this in depth study, a sample of two mandals, four villages and 120 sample farmers were selected for collection of requisite data using pre-tested schedule. For eliciting the information pertaining to the marketing aspects of tomato in Chittoor district, two marketing channels were identified. Price spread analysis and marketing efficiency indices were worked out across the two marketing channels. Net price received by producer was Rs. 725.95 in channel-I and Rs. 717.80 in channel-II. Total marketing costs in consumer’s rupee was (23.31%) and (27.53%) in channel-I and Channel-II and percentage share of gross marketing margin in consumers rupee was (29.85%) and (32.58%) in channel-I and channel-II respectively. The producers share in consumer’s rupee was highest in channel-I (46.84%) and the lowest was in channel-I (39.88%). Marketing efficiency ratio was found to be highest in channel-I.

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