Dr. BN Pawar

Cut roses have various uses ranging from decorative purpose to the medicinal uses Generally, the cut roses of red, pink, yellow, white and orange colour are preferred. Each colour is symbolized to different emotions and thus, has varying demand. In India, larger area is under the cultivation of red and yellow roses.

Nearly 3/4^th share in the world export of cut flowers is concentrated in Netherland (35%) Ecuador (24%) and Belarus (24%). About 70 countries exported cut roses but there aggregate share was only 5.75 percent. India’s share in export of cut flowers is only 0.39 percent in the total world’s export. The import of cut flowers also has a significant prominence in world trade as it gives the idea about market potential as well as future scope for the countries to establish strong base in major importing countries. Import of cut flowers is higher in European countries during winter while in summers it is higher in Japan and rest of the countries.

India is on the 18^th rank with contributing 0.6 percent share in global floriculture trade. The domestic Indian market is growing at the rate of 25 percent per year in the country as a whole. The states like Karnataka, Tamil Nadu, Andhra Pradesh, West Bengal, Maharashtra, Rajasthan, Delhi and Haryana have emerged as major floriculture centres in recent times.

Main export destinations are European countries & USA and U.K. The major importing countries of cut flowers are Netherlands, USA, Germany, France, UK, Switzerland, Italy and Japan. The Indian Floriculture market was worth INR 157 Billion in 2018. Of the total exported cut flowers, more than 63 percent cut flowers are exported alone in Egypt followed by Ecuador (23.08%).

In India, demand of flowers are quickly increasing during Festival, Valentine day, Puja and wedding seasons, and Christmas. Due to inadequate supply chain and cold storage facilities seller cannot fulfill market demand and during these time flowers price has been increasing. About 80 percent of the total import of flowers by the EU takes place during the winter season i.e. November 1 to May 31. Only 20 percent flowers are imported in summer. The domestic market of India is increasing at a rate of around 15 to 20 percent per annum. India’s commitment towards International market needs to be groomed. Production of roses, chrysanthemum, gerbera, and marigold is higher in India either as a cut flowers or loose flowers, having a huge demand. Roses are grown on a wide area in controlled conditions. Southern India is a major pocket of cut rose production in the country.

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